Corruption Watch applauded for “bold” new media campaign
Corruption Watch (CW) on Wednesday launched its latest public awareness campaign in Sandton, Johannesburg, to an audience comprising civil society and public service partners, funders, and the media, among others. The Impempe Campaign is the culmination of a creative collaboration between CW and Avatar Agency Group, which hosted the event at its offices. Its focus is public awareness and community mobilisation against corruption. Impempe makes a daring call to the public, asking a simple yet provocative question: are you an impimpi (sell-out) or an impempe (whistle) in the fight against corruption that South Africa desperately needs? The campaign also aims to de-stigmatise the act of whistle-blowing while playing tribute to those who have sacrificed their livelihoods, freedom, and at times lives by blowing the whistle. CW executive director Lebogang Ramafoko told the audience that while whistle-blowers in South Africa do not yet have the all-encompassing protection they need from ...
