Absa Partners with AMPD Studios to Back South Africa’s Youth and Unlock Opportunity in the Creator Economy
Absa Group Limited has officially announced its strategic partnership with AMPD Studios , marking a significant investment in Africa’s first fully integrated creative industry hub. The collaboration aims to unlock sustainable economic opportunities for young creatives across music, film, podcasting, gaming, and digital content, positioning creativity not just as culture but as commerce. Speaking at the launch, Thabisa Mkhwanazi, Group Managing Executive at Absa, said the partnership recognises that the way young people earn and build careers is changing. Through this partnership, Absa will add financial support to that journey, helping creatives move from passion projects to structured, sustainable businesses. “Young people are no longer waiting for traditional career paths to open. They are building brands, monetising platforms, and creating opportunities for themselves. We recognise that the creator economy is not informal; it is entrepreneurial. Our rol...
