Corona Launches ‘Lime Guides’ For The Perfect Slice, Every Time - On International Lime Day
Gauteng’s Lime Takeover: Corona and Pick n Pay Partner to Deliver the Perfect Lime Across the Province. Corona, the beer brand synonymous with beachside culture and nature, today announced a groundbreaking solution to a common dilemma shared by millions of Corona drinkers in South Africa and worldwide: an ill-fitting lime wedge. Launched on International Lime Day, the brand’s new “Lime Guides” introduces the first-ever lime designed to be perfectly sliced for a Corona, every time. The campaign tackles a universal tension point for Corona drinkers – the struggle to push an oversized lime slice into a bottle to complete the brand’s iconic Lime Ritual. Corona has lightly etched cutting guides directly onto the skin of real limes. These subtle markings, dubbed “fruit tattoos,” create precise visual lines for slicing a wedge that fits perfectly into any Corona bottle or can. Gauteng has been selected as a key site for this global rollout, joining international hubs like Shanghai and Buenos ...
