The NIVEA Derma Control event: Where underarm confidence is not compromised
NIVEA hosted a Derma Control event to celebrate its innovative deodorant range. The promise of the brand was brought to life through a multisensory, immersive experience attended by high-profile influencers, showcasing how NIVEA deodorants delivers the best underarm skincare. Held at STAY by Imitable in Muldersdrift, the event embodied the theme of hydration and renewal, two non-negotiables when it comes to skincare. The intimate yet expansive venue offered a luxurious, calming setting, framed by lush greenery, tranquil pools and abundant natural light. Throughout the day, guests were treated to a meticulously curated menu of refreshing NIVEA-blue drinks, paired with nutrient-rich canapés, gelato and indulgent sweet treats, all accompanied by elegant jazz music. The day’s messaging was simple, yet effective: #ConfidenceWithoutCompromise. Led by MC Barbara Moagi, the event opened with an insightful panel discussion hosted by Dr Fez and other dermatology experts, exploring th...
