From Humble Beginnings to a Thriving Hair Empire

Londie London, widely known as a singer, media personality, and former reality TV star, has successfully ventured into the booming South African hair care industry with remarkable growth since launching her business in 2023. What started as a signature line of premium braids has evolved into a substantial hair brand and a growing empire, showcasing Londie's business savvy and entrepreneurial spirit.

Londie London entered the hair care market in 2023 when she collaborated with Afrotex Prima Afroan established South African company known for high-quality fibre hair products to create the Londie London Braid. These braids, measuring an impressive 100 inches, are designed to be sleek, soft, tangle-free, and hot water-friendly, catering to the demand for versatile, protective hairstyles among South African women. Her line positioned itself as both a beauty and convenience solution for modern consumers, rapidly gaining popularity due to its quality and aesthetic appeal.

Despite personal challenges, including a public breakup, Londie remained focused on her brand, sharing glimpses of her thriving business on social media. She celebrated the success of her warehouse, filled with cartons of her signature braids, a vivid testament to the rising demand and steady growth of her products. Londie has expressed heartfelt gratitude for the support received, noting with humility and faith that her journey seems divinely guided.

The South African hair care market aligns perfectly with Londie's entrepreneurial spirit, as the industry experiences rapid growth. The market is projected to reach an estimated R9.5 billion by 2025 and continue growing to approximately R13 billion by 2030 at a compound annual growth rate of 6.18%. Londie's venture capitalizes on the rising trend of embracing protective hairstyles, particularly braids, which has surged among consumers.

In 2025, Londie London took her brand further by launching a stylish new hair salon in a trendy Johannesburg neighbourhood. This new physical space not only broadens her business footprint but also symbolizes a personal and professional comeback. The salon serves as a flagship location where Londie can offer premium hair services and directly engage with clients, further solidifying her presence in the beauty industry.

Beyond business success, Londie London is rapidly becoming a powerful role model for resilience and independence. Her journey reflects a woman reclaiming her narrative and building a legacy on her terms balancing motherhood, a public profile, and entrepreneurial demands with grace and grit. Londie's brand also highlights African hair culture, empowering women to embrace natural beauty and protective styling options.

From debuting a unique braid line in collaboration with Afrotex to expanding into a new salon venture, Londie London’s hair business has grown from a bold new entry into a thriving enterprise. Through strategic partnerships, quality products, and personal determination, she has cemented herself as a rising force in South Africa’s hair care market and an inspiration to many aspiring entrepreneurs.

This journey, starting in 2023 with innovative braids and now culminating in a fully-fledged brand and salon in 2025, exemplifies Londie London’s evolution from a reality TV star to a serious business mogul in the beauty