MOJO’S CARWASH & SHISANYAMA PRESENTS THE ULTIMATE DURBAN JULY SUNDAE SESSION SUPPORTED BY SMIRNOFF ICE

Smirnoff is setting the tone for the biggest weekend on the social calendar with an unforgettable celebration at Mojo’s Carwash & Shisanyama.

Built around Smirnoff’s bold #WeDoWe philosophy, the collaboration celebrates the spirit of community, selfexpression and authentic South African culture, inviting Durban to gather, connect and create moments that are best experienced together.

From sizzling shisanyama and perfectly polished rides to DJs, creators and the unmistakable energy that defines the city, Mojo’s Carwash & Shisanyama becomes the official destination for Durban July weekend, seamlessly taking guests from the pre-party into the ultimate Durban July Sundae Session.

The campaign launches with a dynamic digital content series designed to build anticipation ahead of Durban July weekend. Audiences can look forward to engaging social moments including launch announcements, interactive polls, ticket giveaways, countdown stories and live event coverage that captures the excitement as it unfolds.

As part of the campaign, Smirnoff is giving followers the opportunity to experience the celebration firsthand through an exclusive ticket giveaway, encouraging the community to share the moment with friends and embrace the brand’s “We Do We” mindset.

The social campaign invites audiences to answer one simple question: Which Durban July personality are you? Whether you’re the Fashion Assassin, the Afterparty Athlete or the Soft Life Scholar, there’s a place for every vibe at Mojo’s.

The celebrations continue after Durban July with the highly anticipated Durban July Sundae Session, bringing together some of South Africa’s biggest names in music. Guests can look forward to a live performance by Babes Wodumo, alongside an incredible lineup featuring DJ Tira, Oscar Mbo, GoldMax, Dankie Boi, Spumante, OttoB, Christos, Kitchen Mess and Blacks Junior, creating the perfect soundtrack to close off Durban’s biggest social weekend.

On Durban July weekend, digital storytelling will extend beyond the venue through user-generated content, live social coverage and real-time moments that showcase the people, music and culture that make Durban one of South Africa’s most vibrant entertainment destinations.

This partnership reinforces Smirnoff’s commitment to creating inclusive experiences that bring people together through music, culture and celebration while championing local spaces that embody the energy of the communities they serve.

Awu Durban, siyeza.

From the first pre-Durban July link-up to the final Sundae Session celebration, the weekend belongs at Mojo’s Carwash & Shisanyama.

#Smirnoff #WeDoWe #Nakanjani